Archive for January, 2009


Brand Options

January 31, 2009

I have two different possibilities for branding that I was considering, so any feedback would be good as to which direction I should go. Out of the two, I think I’d have fun with either, but the children’s appliances would be slightly harder – having a lot more little details to worry about in terms of safety and having some potential for interesting twists adapting the technology. The RetroTech concept would be more unique in the studio from what I’ve seen (I think at least one or two other people were considering doing a kid’s appliance set?), and would be interesting to disect the form language used 30-40 years ago, to understand what made things cool back then.

Concept 1: RetroTech

-Modern Technology

-Retro Stylization

-Easy to use.

This brand would be targeted at middle aged people, who want the conveniences of modern technology, but want something different in terms of style. Perhaps while fitting out a vacation home, or just looking for something unique for their kitchen. An emphasis would be placed on reinventing older appliance styles with modern technology – e.g., researching why people predominantly use pop-up toasters today when toaster ovens do a better job of many things, and are used in the restaurant business, etc.

Appliances involved –

Coffee Maker

Toaster Oven

Waffle Iron

Inspirational images:


Concept 2: Small World Appliances

-Kids Appliances

-Safe (Really heavy emphasis on safety)

-Easy to use.

-Make breakfast without your mommy!

This brand would be targeted towards children, and the parents who already have a busy morning trying to get themselves out the door without having to worry about feeding children. By allowing children to cook their own breakfast, children can have fun being all grown up, can take some load off the parents by helping out in the morning, and can learn some basic principles that will help them later on. Heavy emphasis on safety (make hurting themselves impossible), ease of use and mapping out how to use it (make sure even young children can understand what they need to do in what order, with minimal instruction), and keeping it fun.

Appliances involved

– Hot chocolate maker (analogue to mom and dad’s Coffee maker)

Pop-tart sized mini-toaster

Pancake or Waffle cooker (not quite sure on which?)

Feedback would be appreciated, as always.



Kitchen Appliances

January 28, 2009

And thus starts the next project. I have to say I’m pretty determined to get it off to the right start and make this work, so I’m going to jump on in and see what happens. My group is handling the Toaster and Waffle Iron, doing both of them since we already had the devices and had taken them apart for Materials. This is what I’d call reuse. It’ll actually be quite a bit more work than starting from scratch – remembering exactly where all the parts went could get a bit nasty.

As for my brand I’ll be creating for this project, I’m not quite sure what I’ll be doing. I’m tempted to do something similar to the last project, and go for something more fun yet aimed at the college-ish age, or perhaps going for something simple and marketed towards older people. We’ll see, I’m sure I’ll have more of an idea of what I want to do by Friday.


Just slightly pissed.

January 26, 2009

I have to say I’m rather pissed about not getting to present today. I can understand why we’re cracking down on professionalism and everything – being late isn’t good. I wasn’t intending to be late, but at the same time, precedent set in previous semesters is that being 15 minutes late is forgivable, and as far as I have seen, nothing was said to change that – No one who showed up late was aware of the strict grading policy ahead of time, and I dare say if I had known that we were going to be all strict, I would have set myself a stricter timetable and made sure I was done on time.

As for the talk regarding the job market, that was suprisingly depressing while being motivational – I’m rather determined to make it in Design, and I’m working on improving my skills and time management and all that. I’ve done pretty well at blogging this semester when compared to last semester, and I hope to continue that trend.

In terms of sketching and other skills, I’d be interested in setting up a group of people via Facebook to keep us sketching, practicing when we can, etc. I guess its really just the sort of thing I need to get down to business and get done. That and some other misc. projects.

I’ll post my boards once I get them compressed to a reasonable size that isn’t going to kill wordpress.


Polka dots are the future!

January 23, 2009


January 22, 2009

So, the “review” today went pretty well. I wasn’t too happy with a couple things on my design, and those were the things I got consistant feedback to fix.

More frustrating would be the feedback that was less consistant – some people made comments about how the saucer and plate didn’t quite go with the style of the cup, with more people saying it worked great. One commentor suggested adding balls under the saucer to tie it together, which was actually my original plan for it, but the general concensus of people I talked to was that it would be too literal and too “copy-paste” to do so, and that the repitition would harm the cup/saucer set.

Then there were the comments regarding my renders (which were washed out), and one poorly stated comment about my mood board resembling a 4th grade collage. I’m cool with people telling me to work on a layout more, I’m not cool with someone criticizing something like that where there is no layout, and the entire purpose is to convey a mood, and comparisons to grade school wasn’t particularly appreciated.

All in all, I think I learned stuff from it, and it was definitely benificial. Below is a list of things I learned.

1) When you don’t have time to do something, cut it. No one noticed I didn’t have a plate. If I had tried to finish the plate I started the night before, I would have been dead.

2) There are a couple poeple who know how to render, and are aparently willing to share their knowledge with the rest of us. I plan on cornering one of them this week, to get my rendering sorted out.

3) Branching out from my typical design style wasn’t easy at first, but once I got in the mood looking for something funky and playful, the challenge was much more enjoyable than half the studio projects where I end up doing some sleak sci-fi-ish fancy stuff that typically fits my style. Maybe its partially the simplicity of the project – the projects I’ve enjoyed the most thus far have been (in chronological order..) the Chair, Lamp, Sustainability, and Cups/Saucers – all very low on function (as in, no electronic guts), with a heavy focus on form.

Anyways enough typing.



Quick Link

January 19, 2009

Interesting teacup. Not exactly a unique form, but an interesting concept.

Via StumbleUpon.



January 17, 2009

Got some study model pictures to show.

Out of the three models, the first two are in contention for the final – I personally am more a fan of the first, once I get a couple more details ironed out it should be pretty cool – David prefers the 2nd which I like too, its just slightly more on the cutesie side than I’m used to.  Either one of those two works as Playful, Exciting, and Funky, so its pretty much just a job of picking one and running with it.